What could make advertising competitive?

Traditionally there has been a Television service provider who buys content and airs that over its network. In return the television channels sell ad slots during the programmes and get their revenues. Over the years, advertising has become an essential element for the companies. In India, they spent crores (Million) of rupees [...]

More » Pay TV must be advertising free

Historically we have paid for either service or content. In case of television, we have been paying for nothing as the content is advertisement supported and the service was free. With the passage of time we, consumers, got used to pay for the services as we migrated to cable, DTH and now IPTV.
We [...]

More » Aircel leads the growth in mobile market for March in private operators segment

Recently, I have witnessed a significant increase in the advertising of Aircel. So thought, they must be now trying to build up as a national brand. Till now, it was focusing the southern part of India.
For the month of March, over 15 million subscribers have been added in the wireless segment. In [...]

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