Archive for April, 2009

What could make advertising competitive?

Icon Written on April 24, 2009 – 4:30 pm

Traditionally there has been a Television service provider who buys content and airs that over its network. In return the television channels sell ad slots during the programmes and get their revenues. Over the years, advertising has become an essential element for the companies. In India, they spent crores (Million) of rupees [...]



Pay TV must be advertising free

Icon Written on April 23, 2009 – 4:28 pm

Historically we have paid for either service or content. In case of television, we have been paying for nothing as the content is advertisement supported and the service was free. With the passage of time we, consumers, got used to pay for the services as we migrated to cable, DTH and now IPTV.
We [...]



Aircel leads the growth in mobile market for March in private operators segment

Icon Written on April 22, 2009 – 6:47 pm

Recently, I have witnessed a significant increase in the advertising of Aircel. So thought, they must be now trying to build up as a national brand. Till now, it was focusing the southern part of India.
For the month of March, over 15 million subscribers have been added in the wireless segment. In [...]



Tongue your IPTV offer

Icon Written on April 21, 2009 – 7:42 pm

IPTV is all about advanced technology, interactivity and flexibility. An end user can really experience a new way of looking at the television. Of course, the challenge will be whether anybody is interested in those things.
One important thing, I think every operator is missing in packaging of IPTV offer is bundling the channels by languages. [...]



Windows 7 could open up Biometric enabled e- services

Icon Written on April 20, 2009 – 6:46 pm

Securing our private spaces over e-services we have subscribed to is everybody’s concern. We use e-services for emails, messengers, calls, watching videos, reading content, doing financial transactions and other several things. At present, the best we can do to keep them secure is keep on changing the passwords after some regular time period.
We [...]



Is Microsoft really subsiding competition?

Icon Written on April 18, 2009 – 5:17 am

Well this is an old story now, but let me make a point about it today. Microsoft has been blamed by many that it is not giving its competitors a fair chance of competing. This is about mainly two products that Microsoft bundles with its operating system – Internet Explorer and Media Player. [...]



Telcos versus Broadcasters – Who will emerge as winner?

Icon Written on April 17, 2009 – 6:18 pm

Next Generation Networks have made broadcasters telecom companies and vice versa. A telecom operator is your television broadcaster and the company that provided content to your television sets is offering you telephone services. As an end user, it might rarely be affecting or could even go unnoticed. But, for the industry it [...]



Wait a while for best deals on mobiles

Icon Written on April 16, 2009 – 8:59 pm

Nokia yesterday announced its Q1 results for 2009. All the financial parameters are witnessing a decrease year on year and sequentially. There is only one major reason to this and that is the recessionary market conditions. The consumer faith is all time low and every penny (whatever left) is being spent judiciously, [...]



Restrictions on VoIP benefits small VoIP companies

Icon Written on April 15, 2009 – 7:31 pm

VoIP is still restricted in many countries by regulations. Apart from the birth it gives to the grey market, eats up revenue and traffic of the PSTN operators, blah blah; the restrictions not allowing VoIP has fragmented the industry considerably.
The large serious players are unlikely to do anything that is illegal. So we [...]



Community video sharing over IPTV

Icon Written on April 14, 2009 – 6:02 pm

IPTV offers need to be crisp and crunchy. Television is not a service that is something new and IPTV at the end of the day is another method of delivering. It is not a service like mobile that will sell like hot cakes. Operators need to really motivate people to subscribe to [...]