Traditionally there has been a Television service provider who buys content and airs that over its network. In return the television channels sell ad slots during the programmes and get their revenues. Over the years, advertising has become an essential element for the companies. In India, they spent crores (Million) of rupees [...]

Recently, I have witnessed a significant increase in the advertising of Aircel. So thought, they must be now trying to build up as a national brand. Till now, it was focusing the southern part of India.
For the month of March, over 15 million subscribers have been added in the wireless segment. In [...]

Mobile phones and an individual have become inseparable. Leaving apart its dark sides, it is proving beneficial in several ways. For business people, it means optimization of time and for the general masses it means timely communication in case of emergencies.
India is facing many issues that make the lives of the people insecure. [...]

The bugle for 15th General Lok Sabha elections has already been blown. Political parties have started coming back to people with their ‘what they did’, ‘what others did not do’ and ‘what they will do’. Campaigning is one of the critical elements of electioneering and in India it plays a vital role in [...]

IPTV for the end users is another way of watching television. In India, like many other countries it is the latest in the world of broadcast. Like many other consumer oriented technologies, IPTV in India can be a great success. This is firmly believed by many vendors and operators who are willing [...]

Recently there has been a series of communication between TRAI (Telecom Regulatory Authority of India) and Department of Telecommunications, Government of India about the formulation of regulations for Internet Telephony or VoIP in the country. As is common with bureaucracy, such correspondences trigger a series of communications between the two parties and the same [...]